![]() ![]() Sign the retailer agreement with a Walmart representative. The company openly states that it is seeking relationships with reputable brands and retailers that “provide first-class customer service, a compelling product assortment, competitive pricing, and fast, reliable fulfillment.” If you are approved, you will receive an email to set up your seller account. Once you submit the application, it typically takes about two to three weeks for a response from Walmart. Your primary product categories, catalog size, and related information.Planned integration method for your product catalog, such as bulk upload, API, or a solution provider.business address or place of physical operations ![]() W9 or W8 and EIN Verification Letter from the Department of Treasury, verifying your U.S.The company recommends that you also have the below information readily available: You need to provide contact information, as well as details regarding your business, annual revenue, product assortment, operations, and e-commerce and marketplace experience. If you are brand new to selling online, your application to sell on Walmart may not get approved, as you need an existing product catalog and must be able to demonstrate historical sales on your own website as well as on Amazon and/or eBay.Īccording to Walmart, the application should take approximately 10 to 15 minutes to complete. Fill out Walmart’s marketplace application. However, Walmart is quite different than Amazon in the sense that it is more exclusive and only approves select sellers.ġ. Moreover, 35% of Amazon sellers already operate on Walmart’s marketplace, so establishing a marketplace strategy inclusive of both leading retailers is becoming more of a necessity than a “nice-to-have.” In this article, discover how to get started selling on Walmart to generate incremental revenue and exposure to your online business.Īlthough launched in 2000, Walmart did not create its own marketplace until 2009, nearly a decade after Amazon. Why does all of this matter? As a brand or retailer on Amazon, Walmart is becoming a key player in online retail - boasting more than 300 million monthly visitors across mobile and desktop - and your greater e-commerce strategy should reflect the impact of modern marketplaces on the consumer purchase journey, from product discovery to conversion. Customers can participate if the program is in their select city and the order is over $35. Its NextDay delivery program, which offers free, next-day delivery on up to 220,000 SKUs, is a competitive play against Amazon’s Prime loyalty program, as no membership fee is required. These statistics fall alongside Walmart’s commitment to increasing its online product quality and selection - the company bolstered its online catalog by adding 10 million products in 2019 alone. Walmart’s ongoing investments in its e-commerce arm are proving to be fruitful - the world’s second-largest retailer posted a 41% increase in online sales at the end of the third quarter versus 2018, which followed a 37% year-over-year sales increase in both Q1 and Q2. ![]()
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